Nutra
About.
Nutra is a goal-oriented saving app for those looking to build better financial habits with extra motivation. Guided by Nut, your personal assistant, you’ll set realistic goals and unlock fun rewards as you save. Nutra makes saving simple, engaging, and achievable for everyone.
Timeline
Sep 2024 - Nov 2024
Team
Xiaoyang Wang
Tool
Figma
Tailored to Any Type of Saving Goal
Nutra adapts to your unique needs, allowing you to set and manage any kind of saving goal with ease. For example:
1.1 Create Goal
Step-by-Step Personalized Guidance
Nutra guides you step-by-step, offering personalized suggestions based on your input and spending habits to create practical, achievable plans effortlessly.
1.2 Create Goal
Unlock Unique Nut Personalities
Unlock unique Nut personalities through different outfits, making saving fun and tailored to your style.
2.1 Save Money
Progress Rewards
Each time you save, earn a new Nut outfit.
2.2 Save Money
Rarity Boost
Higher on-time saving rates increase your chances of unlocking rare items.
2.3 Save Money
Goal Completion
Achieve your goal to unlock a brand-new Nut!
3.1 Edit Goal
If you're falling behind, your Nut assistant will analyze your spending habits to create a tailored adjustment plan, helping you get back on track.
4.1 Daily Challenges
The system suggests money-saving tasks based on your spending categories, helping you save through small daily actions. Saved amounts can be directly added to a selected goal, chosen by the system based on your progress, minimizing effort and decision-making.
5.1 Data
View total savings, spending, category breakdowns, and transactions to gain a clear overview of your finances. Nutra helps you save while staying informed and in control of your remaining budget.
Where Is the Market Gap?
We reviewed feedback on popular financial management apps to understand the characteristics of different user groups. Our goal was to identify which demographics are not adequately addressed by the current budget management apps available in the market.
Define the scale using concrete words:
How do we recruit interviewees from this population?
Questionaire
We first distribute questionnaires assessing self-control and motivation. Based on the scores, we identify individuals with both "low self-control" and "low motivation" for interviews.
Gaining deeper understanding of this overlooked population.
Interview
“Maybe low motivation and low self-control means they don’t need financial management at all?”
By conducting interview, we want to find our their
Interview goal 1: actual needs for financial management
Interview goal 2: and if they do have needs, the challenges they have encountering self-displinary for financial management
We first distribute questionnaires assessing self-control and motivation. Based on the scores, we identify individuals with both "low self-control" and "low motivation" for interviews.
Suprisingly,
despite their "low motivation," all eight interviewees expressed a clear need for financial management.
However,
they all hesitate to start or end up giving up on managing their finances for various reasons.
Based on the interviews, we identified and summarized three common mental models among the interviewees that hinder their financial management efforts.
Mental model
Perfectionist
Once the plan is disrupted by unexpected events, they easily become discouraged and struggle to realign it.
Immediate Result First
Motivated by immediate positive feedback but discouraged by delayed, long-term feedback.
Concrete Goal Driven
Need a tangible and practical saving goal to stay motivated.
Incorporating these shared mindsets - a user journey map for this population to identify the stages where they face the greatest challenges.
Journey mapping
How might we create a goal-oriented savings app that effectively engages individuals who lack strong motivation and self-discipline, helping them set realistic financial goals, stay committed, and build better saving habits through personalized guidance and rewards?
Ideation
Okay, but how exactly does the mascot accomplish these HMWs?
Incorporating the mascot concept can address the biggest challenges users face in their journey.
Design is never perfect:
continuous user testing and iteration are the keys to success.
[Snippets from the user tests & iterations we conducted as examples]
Balancing Seriousness and Fun in UI Design
As a financial app, the UI must avoid being overly playful to ensure users perceive saving as a meaningful, money-related activity. At the same time, it should steer clear of being too dull, as the app’s core goal is to make saving an engaging and motivating experience.
Gentle Reminders for Goals Needing Attention
To avoid causing anxiety while drawing attention to goals that need saving, traditional red is replaced with an accent color like orange. Orange is less alarming, visually distinct from green (completed goals), and as an accent color, it naturally captures the user’s focus without overwhelming them.
Style Guide
